Skip to content
Mpumalanga Press

Mpumalanga Press

FOR THE PEOPLE BY THE PEOPLE

  • Stage 2 load shedding implemented
    Source: SAnews - South African News Published on 2022-08-16
  • Mabuyane reshuffles EC executive council
    Source: SAnews - South African News Published on 2022-08-16
  • Former Rustenburg municipal manager charged for R11m security contract
    Source: SAnews - South African News Published on 2022-08-16
  • Toyota plant reopens following eThekwini floods
    Source: SAnews - South African News Published on 2022-08-16
  • Govt seeks expert panel on captive lion industry exit strategy
    Source: SAnews - South African News Published on 2022-08-16
  • Government reflects on tragic Marikana incident
    Source: SAnews - South African News Published on 2022-08-16
  • Public Works Minister conducts oversight monitoring visit in KZN
    Source: SAnews - South African News Published on 2022-08-16
  • President Ramaphosa heads to SADC Summit
    Source: SAnews - South African News Published on 2022-08-16
  • Long waiting list to receive organs in SA
    Source: SAnews - South African News Published on 2022-08-16
  • De Lille speaks out against gender-based violence
    Source: SAnews - South African News Published on 2022-08-16
  • Condolences for renowned musician Tokollo Tshabalala
    Source: SAnews - South African News Published on 2022-08-15
  • Communication research key to SA’s pandemic management
    Source: SAnews - South African News Published on 2022-08-15
  • Promoting healing and providing socio-economic redress
    Source: SAnews - South African News Published on 2022-08-15
  • Nedbank slapped with R35m administrative sanction
    Source: SAnews - South African News Published on 2022-08-15
  • Department cracks down on child labour in Marabastad
    Source: SAnews - South African News Published on 2022-08-15
  • Stage 2 load shedding implemented
    Source: SAnews - South African News Published on 2022-08-16
  • Mabuyane reshuffles EC executive council
    Source: SAnews - South African News Published on 2022-08-16
  • Former Rustenburg municipal manager charged for R11m security contract
    Source: SAnews - South African News Published on 2022-08-16
  • Toyota plant reopens following eThekwini floods
    Source: SAnews - South African News Published on 2022-08-16
  • Govt seeks expert panel on captive lion industry exit strategy
    Source: SAnews - South African News Published on 2022-08-16
  • Government reflects on tragic Marikana incident
    Source: SAnews - South African News Published on 2022-08-16
  • Public Works Minister conducts oversight monitoring visit in KZN
    Source: SAnews - South African News Published on 2022-08-16
  • President Ramaphosa heads to SADC Summit
    Source: SAnews - South African News Published on 2022-08-16
  • Long waiting list to receive organs in SA
    Source: SAnews - South African News Published on 2022-08-16
  • De Lille speaks out against gender-based violence
    Source: SAnews - South African News Published on 2022-08-16
  • Condolences for renowned musician Tokollo Tshabalala
    Source: SAnews - South African News Published on 2022-08-15
  • Communication research key to SA’s pandemic management
    Source: SAnews - South African News Published on 2022-08-15
  • Promoting healing and providing socio-economic redress
    Source: SAnews - South African News Published on 2022-08-15
  • Nedbank slapped with R35m administrative sanction
    Source: SAnews - South African News Published on 2022-08-15
  • Department cracks down on child labour in Marabastad
    Source: SAnews - South African News Published on 2022-08-15

  • Latest news
  • All News
    • National News
    • Local News
    • Business and Finance News
    • Crime News
    • Other News
  • Lifestyle
    • HealthHealth News
    • EntertainmentEntertainment News
  • Sport
  • About us
    • Staff Directory
  • Downloads
  • Contact
    • Your story
  • Terms & conditions
  • Agri Culture
  • Business
  • National

Yet another Agri dealer switches to Massey Ferguson

Massey Ferguson has built up 175 years of global experience in manufacturing for the agricultural industry. It produces a full line of both high and low horsepower tractors, and has factories in China, Brazil, India, Europe, and North America.
4 min read

Yet another Agri dealer switches to Massey Ferguson

Such has been the success of the Massey Ferguson brand in the Delmas, Mpumalanga region that AGCO Africa appointed M&F Bemarking as a dealer over a year ago. A family-owned business, M&F Bemarking was established more than 20 years ago as a specialist agricultural equipment and tool supplier.

Derek Whitehorn, who has been in the area for 40 years, now works with son-in-law Morne van Heerden as General Manager. Morne says the switch from a rival dealership to the French-manufactured Massey Ferguson Beauvais range has allowed M&F Bemarking to enter the high horsepower market segment, which is ideal for the Delmas region. “The parts availability is excellent, based as it is on a just-in-time basis. We have also found that the AGCO Africa team, comprising its product specialists, area manager and technicians, together provide an exceptionally high level of service.”

In fact, Morne points out that AGCO Africa’s main warehouse hub for the continent is a mere 40 km away from Delmas, which means that M&F Bemarking can quite easily offer its customers a same-day service for any parts or spares it might carry in its own extensive stockholding. M&F Bemarking has four certified technicians with their own vehicles for any fieldwork, in addition to four over-the-counter salespeople at its main office to assist walk-in customers. Any additional repairs or maintenance is carried out at the dealer’s fully equipped workshop facility.

“We are privileged to have a dealer of the quality of M&F Bemarking onboard with us,” comments Dr. Dominik Reus, Managing Director, AGCO Africa. “The farmers around here have been keen to have Massey Ferguson represented, so we embarked on an extensive search to find the right business partner that fits in with our vision and ethos, which is to put the farmer first.”

Parts availability is therefore critical, with AGCO Africa putting in behind-the-scenes work to ensure it has sufficient spares stockholding whenever the demand arises. “While Covid-19 had a major impact on global supply chains, we have been proactive and forward-thinking to ensure our stockholding was not affected, which gives both our dealers and their customers peace of mind,” says Dominik.

Jacques van Coller, who grew up in the Delmas area and currently farms with grains such as maize and soya, acquired his first tractor from M&F Bemarking in 2008. “About a month-and-half ago, I contacted Morne to inform him we were on the lookout for a new tractor. He suggested we look particularly at precision farming, and we were impressed at the options he was able to offer us.”

Commenting on his two latest MF 7700 Series tractors, Jacques says that what stood out for him most is that all implements are simply plug-and-play, which means the tractors are fully kitted out for his specific farming requirements from the get-go. “You buy tractors that are immediately ready for your needs, as well as the fact that they are user-friendly and simple to operate.”

Jacques also highlights that he does not have any other tractor on his farm that can match Massey Ferguson in terms of fuel efficiency and the lowest total cost of ownership. In addition, the lead time for his new equipment from Beauvais in France was quite short, meaning he took ownership of his new machines far quicker than anticipated.

Martin Krog, who farms in the Delmas area with lucerne and oats on an alternating five-year cycle, has known Morne and his father-in-law for years. “We were on the lookout for a tractor specifically with a cutter option, due to the type of farming we are engaged in. We discussed our options with Morne, who suggested the MF 8700 Series, as it has sufficient power for this application, even with the baler installed with its cutting blades. The dealer visited us personally at our office on the farm, and we sat and designed our tractor there and then using the AGCO ASK system.”

Dominik concludes that AGCO Africa’s strategy to become closer to the farmer has paid huge dividends in terms of dealers with the reputation and integrity of M&F Bemarking. “The agricultural industry is tough enough as it is, without having to worry out about the robustness of your equipment or the ready availability of aftermarket support. Our partnership with M&F Bemarking is ample testament to the success of this approach, and we are guaranteed to walk a long path together in the years to come.”

AGCO Africa is always on the lookout for new dealers in South Africa. We encourage potential dealerships to contact us to discuss their business plan.

This year Massey Ferguson, a worldwide brand of AGCO (NYSE:AGCO), is excited to announce a fresh look for its iconic Triple Triangle logo and its new ‘Born to Farm’ brand identity in celebration of its 175th anniversary. MF has offered farmers around the world straightforward and dependable machines since its inception. Few global brands can claim such a lasting impact in the agricultural industry.

In support of the farming community, Massey Ferguson has an extensive network of over 35 dealers covering the whole of South Africa, catering for parts, service, aftersales and new sales. Potential customers interested in the MF range can obtain all information from www.masseyferguson.co.za. Upon completing the contact form, potential customers will have the video, brochure and dealer contact details sent to their WhatsApp and email within 30 seconds.

Media Contact
Anais Strauss
Account Executive
NGAGE Public Relations
Phone: (011) 867-7763
Fax: 086 512 3352
Cell: 071 673 8059
Email: [email protected]
Web: www.ngage.co.za

 

Martin-Krog-local-farmer-from-Delmas-and-Morne-van-Heerden-General-Manager-of-MF
MF 8700 Series, has sufficient power even with the baler installed with its cutting blades
Jacques van Coller, local farmer from Delmas and Morne van Heerden, General Manager of MF Bemarking
Tap to select the previous period
Next

About Post Author

Ulandi Bekker

See author's posts

Tags: Agri Culture Massey Ferguson News

Continue Reading

Previous: South Africa’s Thabo Mbeki at 80: admired on the continent more than at home
Next: Money for school pays for Lottery boss’s golf estate home

Related Stories

SME employees not saving enough for retirement SME employees not saving enough for retirement
3 min read
  • Business
  • Finance

SME employees not saving enough for retirement

Aug 16, 2022
Universities shouldn’t use software to monitor online exams: here’s why Universities shouldn’t use software to monitor online exams: here’s why
4 min read
  • Education
  • National

Universities shouldn’t use software to monitor online exams: here’s why

Aug 15, 2022
Monkeypox vaccines: what’s available and why they aren’t a silver bullet Monkeypox vaccines: what’s available and why they aren’t a silver bullet
4 min read
  • Health
  • National

Monkeypox vaccines: what’s available and why they aren’t a silver bullet

Aug 12, 2022

You may have missed

Victim unharmed after being rescued from alleged kidnapping for ransom, one suspect arrested Victim unharmed after being rescued from alleged kidnapping for ransom, one suspect arrested
2 min read
  • Crime
  • Local

Victim unharmed after being rescued from alleged kidnapping for ransom, one suspect arrested

Aug 17, 2022
The key to treating TB may be in a common carbohydrate. What we know so far The key to treating TB may be in a common carbohydrate. What we know so far
4 min read
  • Health

The key to treating TB may be in a common carbohydrate. What we know so far

Aug 17, 2022
African digital innovators are turning plastic waste into value – but there are gaps African digital innovators are turning plastic waste into value – but there are gaps
4 min read
  • Lifestyle

African digital innovators are turning plastic waste into value – but there are gaps

Aug 16, 2022
SME employees not saving enough for retirement SME employees not saving enough for retirement
3 min read
  • Business
  • Finance

SME employees not saving enough for retirement

Aug 16, 2022
Copyright © Mpumalanga Press. All rights reserved. https://upgrader.co.za | DarkNews by AF themes.